A natural way to beauty, made with Fairtrade shea butter.

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone, starting in 1912. We honour her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa.

Whether your hair is wavy, curly, or coily and whether you're looking for long-lasting moisture, curl definition, more strength or faster hair growth, SheaMoisture is here to help you.

All SheaMoisture hair care products are ethically traded, sustainably produced and cruelty-free, and with every purchase you show support for our mission to reinvest in our communities.